Planning and leveraging event portfolios: towards a holistic theory
Ziakas, Vassilios (2013) Planning and leveraging event portfolios: towards a holistic theory. Journal of Hospitality, Marketing and Management, 23 (3). pp. 327-356. ISSN 1936-8631
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Abstract
This conceptual paper seeks to advance the discourse on the leveraging and legacies of events by examining the planning, management, and leveraging of event portfolios. This examination shifts the common focus from analyzing single events towards multiple events and purposes that can enable cross-leveraging among different events in pursuit of attainment and magnification of specific ends. The following frameworks are proposed: (1) event portfolio planning and leveraging, and (2) analyzing events networks and interorganizational linkages. These frameworks are intended to provide, at this infancy stage of event portfolios research, a solid ground for building theory on the management of different types and scales of events within the context of a portfolio aimed to obtain, optimize and sustain tourism, as well as broader community benefits.
| Item Type: | Article |
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| Keywords: | Event portfolio, holistic approach, event leverage, multipurpose development, event policy, sustainability |
| Divisions: | ?? UniversityCollegePlymouthMarkJohn ?? |
| Depositing User: | Dr Theresa Oakley |
| Date Deposited: | 20 Sep 2016 15:04 |
| Last Modified: | 27 Jan 2020 15:25 |
| URI: | https://marjon.repository.guildhe.ac.uk/id/eprint/10193 |
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