Conceptualising on-screen Tourism Destination Development
Lundberg, Christine, Ziakas, Vassilios and Morgan, Nigel (2017) Conceptualising on-screen Tourism Destination Development. Tourist Studies, 18 (1). pp. 83-104. ISSN 1741-3206
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Abstract
This article integrates cultural theory and marketing strategy to examine the complex relationship between on-screen popular culture and tourism destination place-making. Its review of the literature results in the development of an interdisciplinary conceptual framework (termed ‘on-screen dollying’) that provides a culturally grounded and contextually driven theorisation of the means by which on-screen popular culture place-making can foster destination development. In developing the conceptual framework, the article classifies the characteristics of on-screen tourism affecting destination development and identifies six strategies for leveraging on-screen tourism. Based on our interdisciplinary analysis, we propose a research agenda that integrates on-screen tourism and destination place-making and which has implications for policy and theory.
| Item Type: | Article |
|---|---|
| Keywords: | film tourism, marketing, on-screen tourism, place-making, popular culture |
| Divisions: | Sport |
| Depositing User: | Ms Alice Primmer |
| Date Deposited: | 18 May 2017 09:27 |
| Last Modified: | 27 Jan 2020 15:25 |
| URI: | https://marjon.repository.guildhe.ac.uk/id/eprint/15709 |
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