Event Planning and Leveraging for Sport Tourism Development: The Case of a Rural Motorcycle Event

Ziakas, Vassilios and Trendafilova, Sylvia (2018) Event Planning and Leveraging for Sport Tourism Development: The Case of a Rural Motorcycle Event. Case Studies in Sport Management, 7 (1). pp. 11-16. ISSN 2372-5540

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Official URL: https://doi.org/10.1123/cssm.2017-0034

Abstract

This case study focuses on planning and leveraging sport events for community-based sport tourism and economic development. It is presented from the point of view of a sport event/marketing coordinator (Ian) within the Convention and Visitors Bureau (CVB) of the fictional rural community of Panorama. He has been assigned to write a report about the potential of organizing (and leveraging) a new motorcycle event tapping into the unparalleled success and experience of two car open road races that the town hosts. Ian is a recent sport management graduate who has just been hired by CVB and hence knows little about the community and its events. He begins preparing his report by collecting information and taking notes in order to understand the community dynamics affecting events and learn from the races with the purpose of identifying what would be the best means to attain benefits from the proposed new event. Drawing upon the theoretical underpinnings of sport event leverage and multi-purpose event portfolios, the case provides the opportunity for students to apply these tenets on a realistic context, taking them through a research path of gradual exploration and discovery of issues and means entailed in event portfolio planning and leveraging.

Item Type:	Article
Keywords:	event leveraging, event planning, event portfolio, event promotion, rural community, sport tourism
Divisions:	Sport
Depositing User:	Ms Alice Primmer
Date Deposited:	17 May 2018 10:44
Last Modified:	05 Jan 2021 15:47
URI:	https://marjon.repository.guildhe.ac.uk/id/eprint/17229
Related URLs:	https://journal ... article-p11.xml (Publisher URL)

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