Can Earth’s Mightiest Heroes Help Children Be Physically Active? Exploring the Immersive Qualities of Les Mills’ and Marvel’s “Move Like the Avengers” Video

Budzynski-Seymour, Emily, Jones, Michelle and Steele, James (2021) Can Earth’s Mightiest Heroes Help Children Be Physically Active? Exploring the Immersive Qualities of Les Mills’ and Marvel’s “Move Like the Avengers” Video. International Journal of Environmental Research and Public Health, 18 (13). ISSN 1660-4601

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Official URL: https://doi.org/10.3390/ijerph18137184

Abstract

There have been calls for more enjoyable Physical Activity (PA) interventions which focus on ensuring a positive affective response. This study explored how using a narrative, characters, and music in a video-led PA session might inﬂuence the sense of immersion and impact the affective response. Onehundredandthirty-sixparticipants(boysn=65,girlsn=71)wererecruited,85%aged between 7 and 11 years old. Participants completed the “Move Like the Avengers” PA video created by Les Mills and Marvel, then complete a survey answering questions on their post activity affective responses, and the use of immersive elements. Positive average affective responses were found (valence mean score: 3.6±2.2, arousal mean score: 5.1±1.0). Analysis revealed the narrative with charactersindirectlymediatethevalenceresponsethroughcreatingasenseofimmersion(βstd =0.122 [95%CI 0.013 to 0.231]; p = 0.012). Musical elements had both a direct (βstd = 0.449 [95%CI 0.264 to 0.634]; p < 0.001), and an indirect (βstd = 0.122 [95%CI 0.014 to 0.229]; p = 0.011) effect upon valence and a direct effect upon arousal (βstd = 0.244 [95%CI 0.006 to 0.482]; p = 0.021). These promising results provide justiﬁcation for future research into children’s immersive PA.

Item Type:	Article
Keywords:	physicalactivity, children, healthpromotion, affect, enjoyment, music, characters, narrative
Depositing User:	Ms Raisa Burton
Date Deposited:	06 Jul 2021 08:26
Last Modified:	06 Jul 2021 08:26
URI:	https://marjon.repository.guildhe.ac.uk/id/eprint/17654
Related URLs:	https://www.mdp ... 4601/18/13/7184 (Publisher URL)

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